What once was a fun way for college students to send messages and share pictures has evolved into a major component in the marketing plans of companies and organizations around the world. Social media can be a powerful tool if you can utilize it to its full potential. “Content for the sake of content is pointless.” –Gary Vaynerchuk (2013). Jab
Our preferred platform when it comes to managing multiple social media accounts is Hootsuite. The interface is pretty easy to use and understand, it’s affordable, has multiple plug-ins available, and its analytics feature is fairly robust as third-party analytics goes. Its free version is decent, too. Hootsuite has been a huge timesaver for me and my clients and allows us