Tag: content development

31
Mar

How to Create Better Content In 2021

It’s hard to find a content marketer who doesn’t know how to adapt to change. Flexibility comes with the territory. But even the savviest among us have been thrown for a loop by the COVID-19 pandemic. We are coming off of a crazy year, and it’s hard to predict changing consumer trends when we can’t even reliably say what next
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15
Mar

Incorporating the Buyer’s Journey Into Your Content Marketing Strategy

Not every potential client or customer is at the same point on their buying journey. And if your content marketing strategy isn’t designed to meet them wherever they are, your message could end up meeting them at the “wrong place or wrong time.” That’s not to say that whatever content you do have isn’t working; we just want to envision

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