Tag: branding

28
Feb

How To Reassess and Deliver a More Authentic Brand

Branding is a big concept that you approach from multiple angles. Your advertising, promotional materials, design/logo, customer service, and reputation all work together to create your brand. With this in mind, when starting to consider your overall brand, we’ve found that it can be helpful to break it down into four categories: Brand Strategy Your brand strategy concerns exactly what

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1
Feb

Why Branding Should Be a Priority In 2021

2020 has been a challenging and unusual year. It’s been the year of layoffs, budget cuts, closed doors … and pivots. Businesses scrambled to adapt to unforeseen circumstances, marketing departments dealt with slashed budgets (even though there’s proof that cutting marketing during a recession is a very bad idea), and brand strategies were bumped to second place in favor of

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15
Jun

The 80% Difference in Successful Marketing Planning

Recently, I attended a luncheon for the Baldwin Brentwood Whitehall Chamber of Commerce. The guest speaker was David Goldman. He’s a motivational speaker and life coach, and he talked about the road to happiness: how to get on it if you’re not, and how to stay on it if you are. As he spoke, some of his discussion points became
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