Strategy

With the upcoming new year, new marketing trends will be emerging. As marketers, our role has become broader than ever. Marketing will have to be more inclusive and connected to real stories and consumer needs. Here are some of our forecasted industry trends for 2023.  Employee Engagement  While not exactly a marketing strategy, employee knowledge and communication with clients build

Read more

Achieving a high result on a search engine result page, also called SERP, is a significant key in driving traffic to your site and building brand awareness. This all starts with effective SEO, the most accurate information as possible about your organization, and taking advantage of a few features Google and other search engines have to offer.  Improve Your Local

Read more

Social media is all about connecting with your audience and growing your platform. Here are some easy tips to optimize your social media presence and keep your audience growing.  Find Your Audience`s Platform An essential part of creating content for social media is finding out where your audience is, and this has everything to do with demographics and tailoring your

Read more

Storytelling, at its core, is one of the most natural ways we communicate. It allows us to share our own experiences with the rest of the world and build relationships between those who share commonalities.  Storytelling has a natural emotional appeal. This is advantageous for marketers who want to maintain and grow consumer retention. It provides customers with substance to

Read more

Once you understand your audience and what type of content they want to engage with, you can begin to develop a social strategy. To do this, you must understand where social media lies on the buyer’s journey. The Buyer’s Journey Social media is typically at the beginning of the buyer’s journey. It has the biggest role when it comes to

Read more

Now is not the time to idle, especially for marketing departments. Though it is tempting to cut back on marketing during a recession or global crisis like COVID-19, history shows us that the most valuable companies and brands do the opposite in an economic downturn. Increasing marketing spend will produce better long-term results than a more conservative approach, especially right

Read more

The need for brands to be accessible 24/7 has created many opportunities for companies looking to connect with their customers or clients in a more meaningful way. Each year, we see new ways for brands to destroy themselves without even trying. When a crisis happens – and we all know it will – how are you prepared to deal withRead more

Recently, I attended a luncheon for the Baldwin Brentwood Whitehall Chamber of Commerce. The guest speaker was David Goldman. He’s a motivational speaker and life coach, and he talked about the road to happiness: how to get on it if you’re not, and how to stay on it if you are. As he spoke, some of his discussion points becameRead more