Communications

15
Jan

The Basics of Text Messaging Campaigns and How to Launch Your Own

Did you know that text messages have a substantially higher open rate than e-mail? Texting isn’t a new marketing initiative but there are still relatively few organizations doing it. Part of the reason is that text marketing – while very personal – can also be very risky. When an unprompted text comes in, it can really feel like an invasion

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1
Aug

Building a Crisis Communications Plan Before You Need It

What’s your definition of a crisis? If one of your key employees, clients, or close affiliates becomes implicated in a scandal. If your business suffers an unexpected emergency. If your business made a big, public mistake. If something tragic happens to one of your employees. Whatever the crisis is, as a business – and as a brand – you will
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15
Jul

Reputation Management During a Crisis: Expert Interview

The need for brands to be accessible 24/7 has created many opportunities for companies looking to connect with their customers or clients in a more meaningful way. Each year, we see new ways for brands to destroy themselves without even trying. When a crisis happens – and we all know it will – how are you prepared to deal with
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