Seventh Gear Communications
How to Overcome Common Content Marketing Obstacles
Common Content Creation Obstacles and How To Tackle Them Writer’s block, creeping deadlines, keeping yourself focused, and lack of creativity. All problems we have probably encountered in our careers can make us feel suffocated. Identifying and overcoming these obstacles can seem like a feat for a content creation and marketing team or even as a solo creative professional. Addressing common
Developing a Social Media Strategy
Once you understand your audience and what type of content they want to engage with, you can begin to develop a social strategy. To do this, you must understand where social media lies on the buyer’s journey. The Buyer’s Journey Social media is typically at the beginning of the buyer’s journey. It has the biggest role when it comes to
Understanding Search Intent and Navigating Keywords
Search intent is a key piece of SEO. When using a search engine, users have a goal they are seeking out from the countless pages of websites that come up in the results. Finding what your webpage`s search intent is can help its relevance in search engine algorithms and direct more traffic to your site. In this post, we will
Tips for More Effective Social Media Content
What once was a fun way for college students to send messages and share pictures has evolved into a major component in the marketing plans of companies and organizations around the world. Social media can be a powerful tool if you can utilize it to its full potential. “Content for the sake of content is pointless.” –Gary Vaynerchuk (2013). Jab
What’s a Social Media Audit?
How to Create Better Content In 2021
Incorporating the Buyer’s Journey Into Your Content Marketing Strategy
Not every potential client or customer is at the same point on their buying journey. And if your content marketing strategy isn’t designed to meet them wherever they are, your message could end up meeting them at the “wrong place or wrong time.” That’s not to say that whatever content you do have isn’t working; we just want to envision
How To Reassess and Deliver a More Authentic Brand
Branding is a big concept that you approach from multiple angles. Your advertising, promotional materials, design/logo, customer service, and reputation all work together to create your brand. With this in mind, when starting to consider your overall brand, we’ve found that it can be helpful to break it down into four categories: Brand Strategy Your brand strategy concerns exactly what
Why Branding Should Be a Priority In 2021
2020 has been a challenging and unusual year. It’s been the year of layoffs, budget cuts, closed doors … and pivots. Businesses scrambled to adapt to unforeseen circumstances, marketing departments dealt with slashed budgets (even though there’s proof that cutting marketing during a recession is a very bad idea), and brand strategies were bumped to second place in favor of
The Basics of Text Messaging Campaigns and How to Launch Your Own
Did you know that text messages have a substantially higher open rate than e-mail? Texting isn’t a new marketing initiative but there are still relatively few organizations doing it. Part of the reason is that text marketing – while very personal – can also be very risky. When an unprompted text comes in, it can really feel like an invasion