Seventh Gear Communications

30
Apr

What’s a Social Media Audit?

Social media needs to be a key part of an organization's digital marketing strategy if it's not already. What that means is going above and beyond publishing new blog posts and actively contributing to the social conversation. Especially post-pandemic, social media has been one of the primary means of staying connected and relevant, after all. How can you tell if
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31
Mar

How to Create Better Content In 2021

It’s hard to find a content marketer who doesn’t know how to adapt to change. Flexibility comes with the territory. But even the savviest among us have been thrown for a loop by the COVID-19 pandemic. We are coming off of a crazy year, and it’s hard to predict changing consumer trends when we can’t even reliably say what next
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15
Mar

Incorporating the Buyer’s Journey Into Your Content Marketing Strategy

Not every potential client or customer is at the same point on their buying journey. And if your content marketing strategy isn’t designed to meet them wherever they are, your message could end up meeting them at the “wrong place or wrong time.” That’s not to say that whatever content you do have isn’t working; we just want to envision

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28
Feb

How To Reassess and Deliver a More Authentic Brand

Branding is a big concept that you approach from multiple angles. Your advertising, promotional materials, design/logo, customer service, and reputation all work together to create your brand. With this in mind, when starting to consider your overall brand, we’ve found that it can be helpful to break it down into four categories: Brand Strategy Your brand strategy concerns exactly what

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1
Feb

Why Branding Should Be a Priority In 2021

2020 has been a challenging and unusual year. It’s been the year of layoffs, budget cuts, closed doors … and pivots. Businesses scrambled to adapt to unforeseen circumstances, marketing departments dealt with slashed budgets (even though there’s proof that cutting marketing during a recession is a very bad idea), and brand strategies were bumped to second place in favor of

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15
Jan

The Basics of Text Messaging Campaigns and How to Launch Your Own

Did you know that text messages have a substantially higher open rate than e-mail? Texting isn’t a new marketing initiative but there are still relatively few organizations doing it. Part of the reason is that text marketing – while very personal – can also be very risky. When an unprompted text comes in, it can really feel like an invasion

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5
Dec

The Benefits of Agile Marketing Post-Coronavirus

Now is not the time to idle, especially for marketing departments. Though it is tempting to cut back on marketing during a recession or global crisis like COVID-19, history shows us that the most valuable companies and brands do the opposite in an economic downturn. Increasing marketing spend will produce better long-term results than a more conservative approach, especially right

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15
Nov

Top 8 Hootsuite Hacks

Our preferred platform when it comes to managing multiple social media accounts is Hootsuite. The interface is pretty easy to use and understand, it’s affordable, has multiple plug-ins available, and its analytics feature is fairly robust as third-party analytics goes. Its free version is decent, too. Hootsuite has been a huge timesaver for me and my clients and allows us

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15
Sep

Explaining Section 230 and Its Importance for Online Content

This summer, a Presidential Executive Order targeted social media companies for what the White House considered to be online censorship of conservative views. Specifically, the Executive Order targeted Section 230 of the Communications Decency Act of 1996 and sought to remove general protections for social media companies if they are found to be suppressing free speech. There’s a whole lot

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15
Aug

The New .CPA Domain For Accounting Firms

What would your CPA firm do to stand out online? Maybe increase your social media presence, up your online advertising budget, or focus your website on quality content? Check, check, and check. How about a new domain? Starting July 1, 2020 CPA firms could apply for a new .cpa web domain through the AICPA and ICANN, the organization that coordinates
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